Sony PlayStation Vita is, without a doubt, a very attractive device. There is nothing quite like it at the moment.
Now if you think your smartphone is all you need for one-stop entertainment, Sony is willing to spend $50 million to win you over. Guy Longworth, Sony’s SVP of marketing in the US, said that the budget marks the highest in the company’s history of selling gaming devices.
“We’re focusing the attention on the strengths of the Vita platform: the hardware, the great lineup of games, and access to all of your digital entertainment. We think it’s all pretty compelling. We are aiming it at core gamers who are crying out for the opportunity to have a console-like experience on the go,” Longworth said.
Sony has been known for its gaming consoles and handheld devices. By selling PlayStation vita, Sony wants to prove that there’s still a dedicated market for handheld devices amidst the field of thriving smartphone and tablet markets. It won’t be an easy feat though– for most people will always have practicality in mind. Why would they buy PlayStation Vita that can only do one thing when smartphones can do virtually everything except wash your underwear?
It also has a heated battle cooking against Nintendo 3DS, which luckily for Sony, didn’t grab a lot of traction when it launched last year because of lack of good titles on its platform. Sony is prepping to avoid the same predicament and armed Vita with games like Uncharted, Modnation Racers, and Hot Shots Golf.